The well-loved question – is there a difference between PR and marketing? I am here to tell you YES – although, it’s not always a straight forward answer!
To start, I thought I’d supply a definition of each…
PR: Managing the reputation of an organisation. It aims ‘to establish and maintain goodwill and mutual understanding between an organisation and its publics’ (Chartered Institute of Public Relations).
Marketing: The act of promoting, selling or distributing services and products of an organisation.
So, when PR and marketing can be defined, why is it such a common question?
People so often are unable to differentiate between the two because they are widely used together – a lot of the time PR and marketing come hand in hand.
Marketing is so much more successful when backed with PR – good PR that is. As the old saying goes ‘people do business with people they trust’: if an organisation is communicating its charitable actions and generating goodwill amongst the public, people are more likely to buy from that company.
As I’m sure you can imagine, if an organisation has had bad PR (and therefore a bad reputation), marketing is likely to have little effect and sales may notably drop.
In terms of long term and short term strategy, PR is vital for a business and should be an ongoing process – a business’ reputation is crucial. Marketing on the other hand can be stepped up or down when needed.
In conclusion, yes, there is a difference between PR and marketing, but as they are so closely linked together, they can be easily confused.
What is PR? http://www.harveyandhugo.com/what-is-pr/