Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Let them see cake! How to sweeten your perfect press shot

A great press shot can really make or break a press release. It’s important to tell the business’ story, include all the key people and make it eye catching. Sounds quite complicated, right? Well, it can be as simple as A B C-ake!

In today’s attention economy where people are drawn to and favour more visually engaging content, how can you bring a story to life?

Ever thought about a custom-made cake?

We caught up with master cake maker, Lee Majhen-Todd, of Fondant and Apron Strings, to hear her thoughts. She said: “A cake can be the perfect ingredient for a press shot about a company celebrating so many years in business, for example. “But please don’t think of a simple caterpillar or a racing car cake with a sad, lonely numbered candle think much, much bigger.

“Including a cake in a press shot can be a golden opportunity for you to show off your company’s personality and heritage as well as help to really bring a photograph to life, because honestly who can be sad around cake?

“The cake I created for Harvey & Hugo’s 9th 90s themed birthday party is a prime example of how to personify a company in a cake. I researched the well-known PR agency, its website and learnt a lot about its values and company ethos when I met a member of The Pack.

“It was then I knew this couldn’t just be any cake. So, complete with a hand painted picture of The Pack, the top dogs Harvey and Hugo themselves dressed in 90s gear and books made from rice crispies ,the cake went down a real treat.”

Lee is based in her café (and incredible cake wonderland) Apron and Fondant Strings in Stanhope, Weardale, and can create cakes for events, weddings and corporate occasions.

Follow Apron and Fondant Strings on Instagram, Twitter, and Facebook.

Need help baking the perfect press release? Throw us a bone on 01324 486 666.

Related links:

Top 10 tips for taking professional headshots

Top 10 tips to taking the perfect press shot

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