Who would want to watch that?
You’d be surprised. Live video streaming took off in 2016 and experts say that this will sky rocket into 2017. The simple, immediate format makes it even easier for individuals and companies to engage with their followers and promote products, services – and of course themselves.
What is live video?
Very much what it says on the tin. According to Facebook: “Live video streaming is a fun, engaging way to connect with your followers and grow your audience.”
Videos can be shot on a smartphone, webcam or professional equipment and is streamed immediately. Followers can view on a mobile device or via the web, generally without the need for an additional subscription.
With dedicated apps such as Snapchat and Periscope focussing their attention purely on live video, as well as Facebook and Instagram now including a live option, live video is now a significant part of social media.
Why should I use live video?
This gives you an opportunity to engage directly with your followers; the people who are already interested in your product or service, but also to those who may have heard of you, or have a vague fascination in what you do.
Use video to physically showcase and demonstrate your products, really shout about what you have and what you’ve created. Research by Adobe shows that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. So viewers, if they like what they see, will buy immediately on their viewing device.
Sites such as Periscope and the Live feature on Facebook not only give you the platform to record and post video, but also for your viewers to directly engage – asking questions, writing comments and ‘reacting’ to videos whilst in progress. These channels are then able to give immediate feedback to steer the content or improve for future posts.
Audiences enjoy live video as they know it’s unscripted, unedited and immediate. They’re not watching pre-prepared content that could be altered or tailored to show a product or person in a certain light. This means all featured content is real – the people, the products and even some mistakes.
According to Forrester Research, live video receives three times the amount of engagement than pre-recorded video – definitely something to bear in mind!
Fall behind, be left behind
Live video is an important part of social media that is predicted to go from strength to strength in 2017 and beyond, so any company not engaging in such will be left behind.
Current, lapsed and future customers all want to be involved with what your business is doing through a valid, authentic platform. Meaning all companies should, in some way, be including this into their social media strategy to truly engage with those who will take their business from strength to strength.