Monday January 16th marked the start of one of our favourite times of the year – Newcastle Restaurant Week.
As a public relations Newcastle agency, who consider ourselves big food lovers, not only do we enjoy heading out to sample the delights on offer throughout this week, we also love seeing the buzz the event creates on social media.
We can’t get enough of using the official hashtag (#NE1RestaurantWeek for anyone who’s not used it before) and love showing our support and providing restaurant PR over the seven days.
However, it’s a noisy world at the best of times, so for those of you who plan on getting involved in Restaurant Week yourselves, we thought we’d offer some simple tips on how you can ensure your social media content is the crème de la crème of Newcastle’s restaurants.
Always use an image or video
Not only do images help your content look more appealing and interesting, the most recent stats back up the fact you should use images when posting out content. For example, Tweets with images receive 150% more retweets than tweets without images and 4x as many consumers would prefer to watch a video about a product than read about it.
Be big, bold and brave
With over 100 restaurants taking part in Restaurant Week and only seven days for people to enjoy it, the best way to shout about your deals on now (and in the future) is to provide engaging content which will catch the eye of your customers. Too many establishments play it safe, so you need to offer richer insights and better experiences than your competitors. Try to tell a different story and use a braver tone of voice to really grab the attention of your audience.
Engage with your audience and keep them sweet
As simple as it sounds, people often forget social media is meant to be social and don’t take time to engage with their customers. Be as friendly and engaging with your social media followers as you would be to the customers in your restaurant and take time to build up relationships with them. Liking posts, retweeting and replying to any comments will go a long way.
Post consistently but remember quality over quantity
When planning your social media content, treat it in the same way you would treat your finest dish. Think about the quality and presentation of what you’re sending out to the customer and the timing of when to send it.
We’d love to hear your feedback on our tips and hope they help to encourage more customers to your restaurant.
Tweet us at @harveyandhugo and if you’re looking for more advice or restaurant PR, get in touch with Harvey & Hugo.