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Motor group makes TV debut with major campaign


A North East car dealership is hoping to accelerate its public awareness by launching its first TV advertising campaign in 16 years.

Motor retailer Pulman Group has made its TV advertising debut after working with Just Out Marketing to produce a major new campaign. Pulman Main 00_00_01_10 Still004 copy

Just Out, based in County Durham, has produced a film to promote Pulman’s flourishing showrooms in Durham and Sunderland.

It follows on from the viral video Just Out created for Pulman Volkswagen recently which starred Newcastle United FC players and received almost 100,000 YouTube hits.

The latest film, which will be shown during prime-time TV slots in the coming weeks and features Pulman’s three brands; SEAT, Volkswagen and ŠKODA.

Julie Stout, director at Just Out Marketing, said: “Pulman Group wanted us to come up with a TV advert that would represent its values and outstanding customer experience. We decided to create a musical identity, using the song ‘That’s Life’, and we think we have managed to get across the whole experience that Pulman stands for.

“Everyone had great fun on the project over two days of filming and the actors and members of the Pulman team featured in the film were all fantastic.

“The important part of the brief was to make the new TV advert stand out and come up with an identity for the client. I really hope this has been achieved and Pulman has every bit of success from the advert.”

Natalie Wilson, marketing manager at Pulman Group, added: “The response to the last video was absolutely fantastic and there was no question which company we were going to work with on this exciting new project. We’re really happy with the outcome of the TV advert, which represents all the brands but most importantly the Pulman values of delivering a fantastic customer experience.”

Just Out Marketing specialises in TV, radio and video productions, media buying, website design, branding and social media marketing for businesses.

The film it produced for Pulman Group in 2013, which featured Newcastle United players taking on the crossbar challenge, was shown in front of 52,000 fans at St James’ Park before becoming a viral hit online.

Other recent projects include its work on a corporate video for ECOPlastics Recycling Ltd, – the largest bottle recycling firm in the UK – and a TV commercial for international trunking and cable management company D-Line.

Just Out manages the whole advertising experience, from media buying to the creative process of turning initial ideas into successful campaigns. For more information visit www.justoutmarketing.co.uk.

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