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New Year brings three new arrivals signalling another bold statement from William Smith


The UK’s oldest sign maker and leading trade supplier to the sign and graphics industry has leapt into 2017 with the announcement it is now supplying Avery Dennison Supreme Wrapping Film, 800 Premium Cast and 900 Super Cast.

Six months after first adding the global supplier to its ever-growing range of industry leading materials, William Smith is delighted to be able to now offer the full Avery Dennison portfolio to its customers.

Considered one of the best wrap brands on the market, Avery Dennison Supreme incorporates colour and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling.

With over 90 colours and finishes, the full range will be available from William Smith, including matt, gloss, pearlescent, chrome, satin, metallic, diamond, extreme texture and ColorFlow, all of which can be ordered in full or part rolls from the company.

Speaking about the exciting new arrivals, William Smith’s Marketing Manager, Chris Bradley, said: “We’re delighted to start the year as we mean to go on, building on the success of 2016: just getting better and better and better.

“Avery Dennison Supreme is one of the best coloured wrap films out there, with a great reputation and its fantastic colour range, textures and effects, mean our customers will certainly be spoilt for choice.”

In addition to Avery Dennison Supreme, the County Durham-based company is now also supplying the brand’s 800 Premium Cast and 900 Super Cast.

Available in a range of 85 standard colours including high gloss, matt and metallic, the Avery Dennison 800PC is a premium cast 50 micron film, offering excellent dimensional stability which means it’s suitable for a wide variety of curves, as well as flat surfaces, including compound curves and rivets.

The Avery Dennison 900SC, which comes in 80 colours including high gloss, matt, metallic and Pantone colours, is a super cast 50 micron film. It offers superb conformability and is therefore suitable for the most complex applications including heavily corrugated surfaces, convex and concave curves. This film is ideal for large brand identity projects across a wide fleet or property portfolio.

Chris added: “We pride ourselves on having a greater product selection than ever before and starting the New Year in this way, highlights our ongoing commitment to become the number one choice for materials and signage.”

The new Avery Dennison additions are available to order now from William Smith.

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