I’ve just returned from a trip to the Big Apple. As well as indulging in some of the many tourist attractions, retail therapy and its glorious array of food, I was in awe of just how ‘social’ the City was.
Maybe it’s because I come from a small town in the North East of England, but I’ve visited plenty of other international cities and even other cities in the USA, so I think I’m fairly qualified to present the award for most social city to NYC.
I know New York is one of the biggest cities in the world and it seems unfair to compare it to the North East, but there is no reason why cities and towns in the region can’t at least try to be more social.
Here are just a few examples of just how social the City of Dreams is …
Shops entice New Yorkers and tourists in by offering special discounts for followers and fans. You’re also encouraged while you’re in certain shops to take selfies and post them to Instagram using certain hashtags. While we were there, Hollister, was projecting images of people in its store onto big screens in Times Square when they used a certain hashtag.
Hollister’s Instagram feed: http://instagram.com/hollisterco#
Hollister’s Facebook page: https://www.facebook.com/hollister
I know a great deal of restaurants in the North East currently use social media, but it was the attitude within NY restaurants that impressed me. Social media accounts were on signage and menus and even some items on the menu had their own hashtags. Restaurant staff would be buzzing around the restaurant capturing images for Instagram and tweeting. Some examples are:
Le Pain Quotidien’s Instagram feed: http://instagram.com/lepainquotidien#
Dos Caminos’ Facebook page: https://www.facebook.com/Doscaminosrestaurants
A lot of the buildings in New York are massive tourist attractions, but still the buildings have social media accounts….
The Rockefeller Centre’s Twitter feed: https://twitter.com/rockcenternyc
The Empire State Building’s Twitter feed: https://twitter.com/EmpireStateBldg
Cathedrals and churches
Going to church seems much more popular in America, but maybe that’s because they are connecting with more people on social media. Many of New York’s places of worship have social media accounts ranging from Facebook, Twitter, Vimeo and Instagram.
St Patrick’s is a Cathedral with over 26,400 Facebook fans: https://www.facebook.com/StPatricksCathedralNYC
Streets and districts
Streets and districts have their own social media accounts and hashtags for example:
The Garment District’s Instagram account: http://instagram.com/GarmentDstrctNY#
Times Square’s Twitter feed: https://twitter.com/TimesSquareNYC
Meatpacking District on Facebook: https://www.facebook.com/meatpackingNY
And finally err….
People’s own gardens?
Yes, you heard me right; I even saw one beautifully landscaped little garden in Manhattan that had a sign with its very own Instagram hashtag on it. Unfortunately, I can’t remember what it was so can’t include it as an example, but if anyone knows it, please remind me.
I hope you can see from some of the examples, that it’s not just the fact that they have all these various social media accounts, but it’s the creative ways in which they use them which all add up to help attract more people to the City.
So come on North East, let’s get more social!