Pinterest has announced a couple of changes this week.
The social curation website for sharing and categorising online images has added new search results for men that highlight more masculine content.
This change is thought to make Pinterest more popular for men by avoiding them seeing the content that has been pinned and created by the 71% women users.
The social network which was recently valued at £3.33bn is also planning on using its user data to start producing more targeted advertising.
After rolling out promoted pins early last year, the firm’s head of operations, Don Faul said the new changes would “focus on intent data” that would indicate what its users wanted to buy, hence strengthening its advertising offering.