A social media influencer has the potential to create content of enormous value for businesses both large and small, across many sectors.
In an age where social media is predominant in so many lives, and with over 2.1 billion accounts worldwide, there is no better time to take advantage of it to promote your business, product or service.
You may be asking, what exactly is a social media influencer?
A social media influencer is an individual with an immense following and credibility across various social platforms, who can influence consumers into buying into whatever they are showcasing.
So, what exactly do they do?
It’s no secret that humans are, and have always been, natural pack animals – those around us influence our decisions. This is applicable to us when it comes to choosing our next holiday destination, what to put on our Christmas list, and even where we want to eat!
Social media influencers take advantage of their impressionable audience, and use their status to promote products, services or increase the awareness of a topic through a variety of platforms.
They share their content with their huge audience, which covers a multitude of demographics, through beautiful imagery and reviews via blog posts, tweets, Instagram posts and even Snapchat stories.
They often reveal a large proportion of their personal lives through their content which many pliable followers resonate with, adding a sense of honesty and integrity which does not come with ads or corporate marketing.
How can they help your business?
Social media influencers push their content out to their audience, who in turn, research the product or service, which will (hopefully!) lead to a sale. It’s also a great method for driving traffic to your website and generally increasing brand awareness, as your business is being shared with a hugely varied audience.
A report by marketing agency Blitz discovered that social media platforms were beating traditional sources of marketing information like TV, movies, magazines and word-of-mouth due to the true nature and the content – it seems that consumers are now looking for honest opinions and recommendations from people they can really trust, such as a social media influencer.
According to research by influencer marketing strategists Tomoson, 51 per cent of marketers who use influencers say they won better customers through this method when compared to corporate methods – this is great news for businesses looking for an innovative marketing strategy!