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Search engine optimisation: how to naturally add keywords to your blog content


Wish there was a way to make your blog posts more visible to your target market?

As a public relations agency, we know how important it is for you to optimise your blogs for search engines, and although it can seem difficult, once you understand the basic concepts, you’ll soon find with practice, it’ll come naturally to you.

Good SEO content means:

  1. It’s easy for search engines to read
  2. The content and website are easy for your target audience to find
  3. It’s easy for people to read

So with that in mind, here are some top tips to consider when optimising your blog posts:

Quality Content

If you’re writing a blog for your website, the most important thing to do is make sure you write excellent, informative content, which is both easy to read and appeals to your target audience.

It’s important to note information that will prove to be valuable for readers, is much more likely to attract incoming links.

Focus on a few long-tail keywords

Optimising your blog posts for keywords does not mean you should stuff as many keywords into the post as possible. It turns out you’ll actually damage your SEO by doing this, as search engines will think you’re ‘keyword stuffing’ (including as many keywords as possible to gain a higher ranking in organic search).

Not only do search engines not like this, it also doesn’t make for a good reader experience. Instead, you should use a select a few keywords in a way that doesn’t feel unnatural or forced.

You need to select a few long-tail keywords and it’s important to remember to pick keywords which are relevant to your business and its services/products.

For example, as a London communications agency, we use the phrases social media agency London and PR agency London in our blogs, as we’re looking to work with London businesses looking to outsource their social media and PR activity.

Use these keywords in specific parts of your blog

When you know which keywords you want to include in your blog post, you need to make sure you pick the best places to insert the words, in order to rank higher in search results.

There are four essential places where you should try to include your blog’s keywords:

  1. Headline
  2. Headers and body
  3. URL
  4. Meta description

Did you know you should also optimise your images?

Search engines don’t just look for image; they look for images with alt text. The alt text tells the search engines what the image is about, which ultimately helps the images to be found in searches.

Internal links

Links within a blog help show search engines the relevance of your content. There are many ways you could link back to other content on your website, such as:

When linking to other pages on your website, make sure you’re linking long-tail, related keywords. However, you don’t want to overuse links. Too many links and it becomes spam. As we say here at H&H, it’s all about quality, not quantity.

Although SEO may seem overwhelming at first, it will soon become natural to you once you’ve had a few practices.

If you would like to learn more about our blogging services, please give The Pack a call on 01325 486666, or if you have any questions tweet us, @harveyandhugo.

Related links: How simple is it to improve your SEO ranking?

How to turn your website into a hub for business news?

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  • “As we say here at H&H, it’s all about quality, not quantity.” Yes! Quality scoring trumps all. Great tips.