Do you want to ensure that your attendance figures are anything but low?
When you hold an event, one of the main responsibilities is maximising your attendance numbers. This is why publicity is crucial if you want to get the most out of your event.
To get people talking about the event, you need to spread the word first. We can help you to do this by:
- Writing your pre- and post-event press releases
- Sending out press invitations
- Promoting through social media
- Email marketing
We write your press releases with your target market in mind to ensure that the message reaches your primary audience. And, to achieve as much coverage as possible for your event in the local press, we distribute the release to the relevant publications in your area and then follow it up with local journalists. This will increase their awareness of your event.
As well as generating word of mouth from the pre-event story, we can even generate publicity after the event. To do this, we will send invitations to the press to promote the event to photographers and journalists and encourage them to attend. This can often lead to follow-up reports being written about the day.
Not enough? Then how about some email marketing too? We can create a promotional email that will hook your audience in and spread the word of your event.
And we can’t forget about social media marketing. Social media is constantly growing and is becoming a new way to market your business and events. We can set up accounts for the event and generate targeted followers, as well as post details of the event on our own accounts, ensuring that your message reaches 6500+ followers.
One or all of these strategies are effective ways of generating interest and word of mouth about your event. They can help you to reach your target audience directly, and this ultimately helps to improve your attendance figures.
We often hold our own networking events at venues across the North East. We call them ‘Netting events’ – networking without the work. These are a great way for North East business people to exchange ideas and catch up with friends. Netting is a cost-effective way of generating business leads and, who knows, there may be someone there who can help your business to grow.
If you are struggling to generate sales or make new contacts, then come along and see where it leads you.