❤️ An advertorial helps you achieve coverage using your own language and style in a publication of your choice. It is the best way of securing coverage without losing all credibility.
We can help research the publications that your target market reads and secure you a great price for the feature. We can also help with writing the piece so that it captures the attention of your ideal readers.
The definition of an advertorial is an advertisement in the form of editorial content. With the decline of traditional advertising, these have increased in popularity over recent years with some magazines purely using them and rarely accepting editorial anymore.
Many trade publications charge what used to be known as a ‘colour separation fee’ to use editorials so it’s important to allow extra budget before embarking on a PR campaign in your industry press. Not all are the same and many still do accept editorials.
The benefits of doing an advertorial over an editorial include:
The negatives are:
Our PR campaigns often use a blended approach: we aim for predominantly editorial coverage with some advertorials in those publications that are particularly important / harder to gain coverage.
If you’re interested in how we can help you research advertorial opportunities and then craft the perfect article, please call 01325 486666 or email firstname.lastname@example.org