Events are a great way to promote your brand, but first, you need to get people talking about them.
We can spread the word about your event across various platforms to maximise your attendance numbers.
Do you have an event coming up and need some help shouting about it?
Do you want to ensure that your attendance figures are anything but low? Publicity is crucial if you want to get the most out of your event.
We can help get people talking about the event by:
We write your press releases with your target market in mind to ensure that the message reaches your primary audience. And, to achieve as much coverage as possible for your event in the local press, we distribute the release to the relevant publications in your area and then follow it up with local journalists. This will increase their awareness of your event.
As well as generating word of mouth from the pre-event story, we can even generate publicity after the event. To do this, we will send invitations to the press to promote the event to photographers and journalists and encourage them to attend. This can often lead to follow-up reports being written about the day.
Not enough? Then how about some email marketing too? We can create a promotional email that will hook your audience in and spread the word of your event.
And we can’t forget about social media marketing. Social media is constantly growing and is becoming a new way to market your business and events. We can set up accounts for the event and generate targeted followers, as well as post details of the event on our own accounts, ensuring that your message reaches 11K+ followers.
We can also help promote your business on with a little extra boost through social media advertising. We will work with you to identify the aim, audience and content of the advert, optimising for each social media platform to ensure your advert performs.
One or all of these strategies are effective ways of generating interest and word of mouth about your event. They can help you to reach your target audience directly, and this ultimately helps to improve your attendance figures.
We often hold our own networking events at venues across the North East. We call them ‘Netting events’ – networking without the work. These are a great way for North East business people to exchange ideas and catch up with friends. Netting is a cost-effective way of generating business leads and, who knows, there may be someone there who can help your business to grow.
If you are struggling to generate sales or make new contacts, then come along and see where it leads you.
Get in touch to find out more about how we can publicise your event, call us on 01325 486666 or drop us an email, firstname.lastname@example.org , we would love to chat to you.