A strong PR campaign can help create valuable backlinks to help your website get found in search engines such as Google.
We create PR strategies to not only focus on offline publicity, but to improve Search Engine Optimisation (SEO) which helps people find you online.
Today a careful blend of content is needed to achieve that ultimate result of strong offline and online coverage.
We can go a step further than this and send stories out to websites to increase backlinks (an incoming hyperlink from one web page to another website) to your website.
A lot of the media websites we send our stories to naturally have a high page ranking in Google which count as stronger backlinks, however we can also send them to websites that are locally relevant or are strong directories.
Some publications won’t use your URL unless you have paid for a link back to your site. In some instances this can be highly worthwhile… think of it as the modern day advertorial; you’re just paying to enhance the editorial and guarantee coverage.
It’s not just about re-purposing press release content for backlinks either; it’s important that the story is edited and shared on:
We wrote an article for Content Standard on how we try to achieve the perfect blend of content which can be read here: http://harveyandhugo.com/pr-content-marketing-seo/
For our PR link building expertise, email firstname.lastname@example.org or call 01325 486666.