❤️ Press releases help tell your stories and build your brand.
🧠 Our experienced team of trained journalists and PR specialists take the best angles that they know will generate coverage, where you need to be seen by your target audience.
“If I was down to my last dollar, I would spend it on public relations.” – Bill Gates, chairman of Microsoft
Press releases are a great way of raising awareness and creating brand perceptions. They also have increased credibility in comparison to adverts and are much more cost-effective.
Coverage of the press release depends on the strength of the story. Below are typically great angles for press releases:
It’s important to boost your profile to your target market, therefore it’s important to get press release placement in the publications / websites they read. As part of the strategy we recommend carrying out research into where your target market go to find out the latest industry news. We then send your stories to this media.
Magazines are now requesting fees more and more for placement of editorial, therefore we recommend allowing budget for this. Budget can be recommended at strategy stage based on media research.
Our fees for press releases depend on the target media, as this affects the time it takes to sell in the release and pitch it to all of the editors / journalists, as well as following-up with them and carrying out coverage checks.