❤️ It’s important to plan PR activity to maximise your brand’s potential.
🧠 The Pack can help research media opportunities, come up with ideas and themes, run workshops, research awards opportunities as well as creating a 12-month activity plan so your approach is proactive and consistent, rather than reactively jumping from one opportunity to the next.
“Focus on the right message for the right people at the right time.” Russell Glass, tech entrepreneur
Once you know your story, you need break it down into the right message for the right people at the right time. It can include:
“Huge thanks go to the team at Harvey & Hugo for their hard work developing the strategy for and launching the Active Durham campaign. They’ve done a great job and have aided the development of the campaign moving forward.” Active Durham Team, Durham County Council