A ‘blog’ (formerly a ‘web log’) has recently become a popular marketing method for businesses.
Blogging includes writing a short article (usually around 300 to 500 words) to inform readers of the latest news and developments within a particular field or industry, and offering expert insight into why these developments are happening and explaining any effects that they may have on those concerned. Articles are then uploaded online – either on a company website or other blogging site – and also through social media platforms in order to reach targeted readerships.
One of the best things about blogging is that it is seen as a low-cost and high-return method by which you can promote your business and help raise your profile among your target audience. Blogs should not, however, be used simply to promote your products and services. Readers are looking for material that is engaging and interesting; a written advert will most likely cause them to stop reading and search for information elsewhere.
Other benefits of blogging:
Blogs should be updated regularly to keep up with the latest news in your industry. This of course requires a certain amount of time which you and your company might not be able to spare.
Also, while blogs should be well-structured and provide interesting information – including facts and figures – concerning your topic of choice, they should also be written in such a way that engages your audience – that is, with a certain level of creativity. This requires somebody with writing and creativity skills, which isn’t something that all businesses have to hand.
This is why we provide a blogging service for you
We can provide a regular blogging service for you, whether you would like a monthly or weekly article – we will do the research and the writing for you.
If you decide to enlist our blogging service, you can either choose to send us any ideas you may have about your first article or two, or – if you simply don’t have the time – we can research any news concerning your industry and suggest possible angles to you.
When you have decided what you would like us to write about, we will make a start on your blogs straight away, ensuring that we always write with your views and business in mind. Once complete, we will send your blogs to you for approval before uploading them on to your website and, if applicable, your social media accounts.
If you would like to take advantage of this increasingly popular marketing method, then contact us today and let us take care of the work for you.