So, you’ve set up your company on Twitter, Facebook and Instagram – you just need to sit back and bask in the public’s admiration, right?
Wrong. Like any relationship, you need to carefully nurture your social media, listening to what it’s telling you, paying it plenty of attention and never taking it for granted.
Sound tricky? Never fear – The Pack’s relationship gurus are here with some tips to put the spark back in your relationship.
You know the old adage, a picture paints a thousand words? It’s true, especially with so much information out there competing for a finite amount of attention. Nobody wants to scroll through reams of text, and research has shown that that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.
Don’t overthink it – pictures of your team as children, a sneak peek at a new product or a caption competition can all grab the attention.
No, not that type – the type that gets people sharing and commenting on your account. Ultimately, it’s what spreads your content further, rippling through your followers’ followers and so on.
A popular tactic is to make a ‘Retweet’ or a ‘share’ the entry into a competition. Let’s face it, everyone loves a freebie – Honda increased engagement by a staggering 1,221% a few years ago using this technique.
Hashtags can also be a good way to help people find your content, but using too many or high-jacking someone else’s is considered bad form.
It’s all about the give and take
As with any relationship, communication is key – you don’t want to be the partner constantly droning on about their life but never giving anything back. If someone replies to your Tweet, respond – even if you don’t have anything to say.
Customers and clients need to know they’ve been heard, as poor responsiveness is one of the key reasons users give for unfollowing an account. More than 80% of social media queries go unanswered, so this is a simple way to stand out from the crowd.
Listen to what your partner is saying
Regularly analyse your accounts and listen to what are they telling you. Find your best-performing posts and try to understand why they were successful – was it fascinating content, or a certain time of day? If you do this, you can get a key insight into what your customers like, and even when they’re most likely to be around.
And once you’ve listened, change – use what you’ve learned going forward, and don’t make the same mistakes again.
Follow these tips, spend some quality time with your Twitter feed and Facebook page, and you’ll build a strong, stable relationship with a long and happy future ahead of you.
Or, if it still seems like too much hard work, throw us a bone on 01325 486 666 and we’ll do the wooing for you.