Okay, so you know we’re a PR agency, but what does that actually mean? Lots of people ask this question and we’re perfectly happy to explain what exactly it is we do here.
In a nutshell, we make your brand desirable to its target market using our PR, content marketing and social media skills.
But what is PR?
PR stands for public relations, which, according to the Chartered Institute of Public Relations, “is the discipline which looks after reputation … the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics”.
Quite the mouthful, right? Basically, our PR services manage how you interact with your target markets to make your brand more desirable to them. We use the following activities to make this happen:
Alright, so what is content marketing?
If PR is about how you communicate, then content marketing is what you communicate – the words on the page that your audience sees. Strategic content that is interesting, valuable and relevant attracts and retains the specific audiences you want to reach, securing their engagement with your brand and hopefully leading to sales or investment. Our content marketing services include:
And social media? Everyone does that!
Not necessarily! There’s a big difference between personal and professional social media use, and misunderstanding social media can be very bad for business. Social media is a boundary-breaker, allowing businesses and stakeholders to interact on a social level. While personal users are mostly free to express themselves online, businesses must be very careful about what they produce on social media. Social media agencies are big players in making sure corporations don’t slip up, through services like:
So there’s a quick run-down of what we do here at Harvey & Hugo! If you think you might be needing our services, feel free to give us a call.
Top tips for appropriate social media use: http://harveyandhugo.com/top-tips-for-appropriate-social-media-use/
Content marketing simplified: http://harveyandhugo.com/content-marketing-simplified/