It’s almost here, the big C-Day and the time of year when you start reflecting on what you’ve been up to over the year.
As a forward-thinking PR and social media agency, we don’t like to look back. Instead, we’re looking forward to what is in store for the future – which is why we’ve put together what we think are going to be the big social media trends for 2019.
Video boosts the social media star
We already know that video has been a major catalyst for change across all social media channels – you can even post videos on LinkedIn now – but that was only the start!
With everything from stories to live streams, now is the time to make sure video is an integral part of your social media strategy for the next year. And with 82 per cent of internet traffic expected to be live video by 2020*, you’d better get camera-ready!
Getting content on your website is important, no matter how long it is. But experts are now finding that the short and sweet – albeit well written – blogs and articles will likely be outranked by a high-quality 1,600-word article.
Make sure your content is ranking well in Google by packing it with information and insight, SEO optimised and around 1,000 words.
Make it personal
Hiding behind your logo is never going to give your brand any personality other than your corporate colour palette, so how do you expect your customers to get to know you?
Putting an actual face to a business means you can build trust, show reliability and add a human element to your business that you will never achieve from a graphic.
Allowing people to get to know the character, expertise and quirks of your senior team in particular can put you miles ahead of the competition.
Make it personal… again
Showing your personality is one thing but understanding your customers’ is quite another!
Get digging into the data available about those who are buying from you, or interested in your business, to understand what makes them tick. This gives you the ability to tailor offers and services to them and their needs.
Using targeted advertising and retargeting campaigns means you can cut out those time wasters and focus on your key market in more detail than ever before, so make sure you’re using all the tools at your disposal!
Not like that… this is a family show.
Organic social media reach is plummeting as channels are pushing business content to the bottom of the barrel. To make sure your content is seen – and by the right people (see above) – it is vital to invest in sponsored content, boosting posts and other social media advertising to stay on screen.
You don’t need a bank-breaking budget, just enough to keep you bobbing to the top.
If you want to find out more about what’s on the horizon for social media next year and how you can be a cut above your competition, throw us a bone on 01325 486666 or email firstname.lastname@example.org
*according to statistics compiled by Go-Globe