Before the internet became a one-stop-shop for information, the number of touchpoints a brand had with its target audience was limited.
Today, with the internet at our fingertips, brands must do much more to appease, attract and retain consumers. As such, communicating with end-users in a timely, human and professional manner across all channels is a top priority for many organisations.
Social media has emerged as the default marketing channel for many brands, enabling them to communicate their personality and key messages, as well as having direct conversations with their followers.
Regardless of whether a brand is starting on its social journey, or looking to refresh its approach, all companies need to think ahead and focus on three key areas…
Developing a social media strategy
This is perhaps one of the most important, but commonly overlooked steps of any social campaign. Before a brand even thinks about posting on its social channels, it must define what it wants to achieve, when, and how it’s going to get there.
Conduct a content audit
A social media campaign is only as good as the content it amplifies. Whatever type of content you’re posting, it must include a clear call to action. How you communicate this should almost certainly include visual content: it is estimated that by 2022, video streaming will make up 82% of global internet traffic, something which brands should capitalise on.
Measure the outcome of your social media campaign
In order to measure success, businesses must understand what they are looking to achieve from the campaign. This could be:
So, that was a whistle-stop tour of how a brand can strategically approach and achieve success with social media engagement. If you are interested in enhancing your social media presence, or even introducing new elements, throw us a bone on 01325 486666.