This week we’re excited to be heading to the DL Expo 2016. As we’re also heading to the Tees Valley Business Summit in July, we thought we’d share some advice on how you can make the most out of any exhibitions you may be attending.
Set your goals before the expo
Before going to an expo it’s important to know what you hope to achieve from it, after all you will have invested time and money by being there. For example, you might want to think how many strong leads you hope to gain.
Research your exhibiting area
It’s important you know the size of the area you will be given to exhibit in, so you can bring the appropriate materials along with you and use the space to its full potential.
Promote your attendance before the expo
Use social media to let people know you’re going to be at the expo before the day itself and offer them an incentive to come and see you. This could be in the form of a competition or special expo pricing if they take up your services.
Stand out once you’re there
Make sure your stand is the one everyone is visiting and talking about by coming up with a fun activity or look to grab people’s attention. It is also vital your stand clearly conveys your brand and what you do.
Make your stand easy to access and open and inviting to visitors. Get out from behind the table and invite people over to talk. Arrange materials, giveaways and business cards in an attractive manner and right out in front.
Make sure the staff at your stand are knowledgeable, enthusiastic and happy to be there. They should smile, be approachable and be dressed appropriately for the image you wish to convey. It’s also advisable to get staff to wear a name badge.
Have plenty of business cards
Bring plenty of business cards and even a card holder so you can display them where anyone walking by can take one. Make sure you also have something at your stand for collecting other people’s business cards.
We hope after reading this advice we’ll see you at plenty of expos, showing off your great company and you come and pay us a visit as well.
Related links: Networking in a modern age http://harveyandhugo.com/networking-in-a-modern-age/
Presentation tips http://harveyandhugo.com/presentation-tips/