Star Radio North East is poised to launch a brand new online business directory promoting North East businesses to its 51,000 daily listeners.
The ‘Love North East’ web-based business directory is set to go live on the 15th September and is the only business directory backed by on-air support, totalling £10,000, with continuous promotion for all its members.
The new directory will launch on its own dedicated website at lovenortheast.com, but will have full support of Star Radio behind it, as well as cross promotions on the Star Radio website.
Star Radio’s motto is ‘Love Local, Love Music’ and it is continuing to support local ventures through the new site, by aiming to be a one stop shop for anyone looking for a business or service in the North East.
Managing Director John Clayton explained: “We are very excited about this launch. The North East already has a strong community spirit and it’s important to keep it alive with local businesses supporting each another.
“Star Radio is also a local company, and we want to see the region’s business grow.”
As an opening promotion, Star Radio will be offering a ‘Buy One Get One Free’ package offer; as well as other promotions for existing businesses connected to the station.
Star Radio North East is the local radio station for County Durham and North Yorkshire, broadcasting across the region, the station has 10,000 more listeners than its closest rivals, within its region and core demographics (source Rajar Qtr 2 2014).
In addition to the on-air support Star Radio will also be using their dedicated @thisisstarbiz Twitter account to promote the businesses featured on the website as part of the available packages.