We’ve travelled far and wide (through the internet) and climbed mountains (of tweets) and here, unto The Pack, the Social Media God gave us, the Ten Commandments.
Social media isn’t all talking about you and what you do; talk to other people! Interact with your target audience, congratulate exciting news and wish good luck for awards. Those short messages can really make a difference.
Make sure your team is involved! Ask them to share your content and engage with everything you post. This will help to spread your content even further and showcase how much your team enjoys working with you.
Although this goes without saying (unless your brand is that way inclined!), have a think about your tone. Are you friendly and fun? Or formal and factual? Think about your target audience and what they’ll respond to best.
Finding that perfect image to accompany your post is brilliant – but make sure you’re allowed to use it! The many royalty free image sites such as Unsplash and Pixabay, plus the ‘labelled for reuse’ feature on Google, mean that there’s always plenty of choice to make your content shine without a nasty email from a photographer.
Keeping up with your competitors’ activity and industry trends is one thing, taking them as your own is quite another. Don’t be tempted to copy another firm’s campaign, it’ll only make you look bad.
Your social media account is a window into your business, so make sure that window isn’t dirty. Be honest, be clear and be yourself, no matter who’s peeking through.
When using social media personally, always be careful what you say about work. Had a long week? Bored of a task? Sick of the boss? Don’t share it on social media, especially if it goes against everything your business has worked to build about it being a great place to work!
Social media is 24/7, not 9 to 5. Always look at when your audience is active on your accounts and schedule posts accordingly. It could really make a difference to the success of your content.
Posting is all very well and good but how do you know your hard work is paying off? Make sure you know how you measure success – engagement, reach or click throughs – and measure it regularly. This means you know which content is working and where you need to make changes to improve it.
Don’t always stick to the same content. Change it up with some behind the scenes live videos or infographics. Got a complicated process to explain? Use an animation! The more creative you can be with your content, the more appealing it will be to your target market.
For this is the love of the Social Media God, and these are the commandments. And the commandments are not burdensome.
If you need help avoiding confession, throw us a bone on 01325 734800 or firstname.lastname@example.org