Content marketing involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles and photos.
The reader should be able to learn something from the content. This also positions you as a thought leader within your industry which is great PR.
Don’t be afraid to ask questions within your content or be controversial – this always increases the chances of a response from your audience.
Don’t just create content for the sake of it. Make people laugh or make people cry to increase the chances of it going viral.
Make readers feel special by creating content specifically for each of your audiences.
Track the comments and responses to your pieces and use analytics. This will also help you recreate more successful content through knowing what works.