Harvey and Hugo

{Harvey and Hugo}
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Phone: 01325 486 666
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The A-Z guide to marketing jargon

a - zWhether you are using a computer or surfing the internet you are more than likely at some point to come across ‘jargon’. Start the New Year understanding the meaning of some of the more frequent words you might come across:

Affiliate (referral) marketing
You are paid a small percentage for any purchases made by people who were referred by clicking a link to your site.

The operating system created by Google for smartphones and tablets to rival Apple’s iPhone and iPad.

The short name for the applications software that runs a game or program on your computer, smartphone or tablet.

The graphical representation of the user or the user’s alter ego or character.

Short for weblog, it has gone from meaning a personal online diary to any form of content publishing, particularly where posts are shown chronologically.

The collective name for all blogs on the internet.

Saving a web page that you like or visit frequently in your browser so you can easily return to it.

The software that lets you view web pages on your computer or mobile device. The best known include Chrome, Firefox, Safari and Internet Explorer.

Text files that are generated by websites you visit, they are stored on your computer.

Enlisting the help of everyone for your project and using social media to organise it. Not always social media http://en.wikipedia.org/wiki/Crowdsourcing

The buying and selling of goods and services over the internet.

Feed (RSS feed)
A method of pulling together and distributing content also referred to as a RSS (Really Simple Syndication). When you subscribe, the content is automatically sent.

An online discussion board.

Adding someone to your list of friends or followers.

A video chat on Google+

The tag (#) in a tweet that makes it easy to find all those with the same tag in a search.

Location sharing
Sharing where you physically are in the real world with your online friends. Also known as geosocial networking and social check in.

Like blogging, except the posts are much shorter (140 characters or fewer i.e. Twitter).

Open source
Software that is open for any developer to contribute to and is freely distributed.

Pay per click (PPC)
Pricing model where advertisers are only charged for the number of times visitors have clicked their ad.

The permanent link that is used to open a specific blog post, even when it’s in the archive.

Special scripts that you can add to your blog or other software to add additional features – such as play video or help protect against spam.

A broadcast over the internet usually of an audio file, listened to on your computer or mobile device. The video equivalent is a vodcast.

An entry in a blog or on a social network.

Search engine
Online directories for finding information on the internet. The biggest include Google, Bing and Yahoo.

Search Engine Optimisation is a way of increasing the ranking of a website or web page in search engine results.

A mix of phone, media player, video camera, GPS navigation, web browser and much more in one handheld device.

Thanks to a Monty Python sketch where this pre-cooked ‘spice ham’ was everywhere and inescapable, spam is also the name for unsolicited electronic messages, usually ads that pop up in email, comments, tweets and so on.

Status update
Similar to a post, it’s the name used on some social networks for the message you write to let everyone know what you’re doing.

The name some sites use for the flow of content – posts, audio, video, updates which feature on your home page.

This is multimedia such as a film that you watch as it’s being downloaded to your computer or mobile device, rather than waiting for it to fully download before viewing.

Bigger than a phone but smaller than a laptop. Tablet computers are mobile computers that are primarily operated using the touch screen. The best known tablet is the iPad but there are others for the Android and Windows platforms.

Adding a keyword to content, such as a blog post, tweet or website, that describes what it’s about so that it is easier to find in a search.

This way of ordering events and activities has been adopted by Facebook and other social networks to structure your profile. As well as showing what you have done on the site and when, you can also add important real-life events.

People who deliberately set out to cause annoyance and offence to other members of an online community.

An update posted on Twitter, the microblogging site, which has to be 140 characters or fewer.

Uniform Resource Locator, the web address for something, for example, http://www.harveyandhugo.com is the URL for Harvey & Hugo.

User-generated content
Where the content is produced by the community that consumes it. It can be based around virtually any content, including blogs, social networks, video, forums, photos and news.

Refers to any content – videos, photos, tweets or games that become massively popular by being shared across the internet – the ‘word of mouth’ for the digital age.

Virtual world
A 3D computer environment that simulates real life. It can seek to mimic real life or present a much more fantastical vision.

A widget is like a plug-in that you drag and drop to run in certain parts of your blog, normally the side bar.

User-edited websites that allow people to share the writing and editing of content. The wiki engine is the software that runs it.

Acronym for What You See Is What You Get, a text editor for blogs, wikis and web pages that will display your content on screen exactly as it will look when published online.

eXtensible Markup Language. A widely used system for defining data formats.

A state of calm that can be achieved by switching off from digital devices.

Please feel free to let us know if there is any other ‘jargon’ that you would like us to explain and add to this blog!

Other related blogs:

Vine – a new kind of social media.





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