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{Harvey and Hugo}
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The dos and don’ts of working with journalists

A few years ago, I decided to ‘go over to the dark side’ and went from being a journalist, to a PR professional. And along the way, I learnt that the relationship between PRs and journalists can be one fraught with peril.

We call journalists ‘hacks’, and they kindly reciprocate by calling us ‘flacks’. But when it comes down to it, we both need each other. One possibly more than the other, but each side will argue which.

So from experience, I have come up with a quick list of dos and don’ts for PRs. This is of course not a complete list, there are many other things you should and shouldn’t do, some go without saying, but here are my top five from each:



Related links: Best of both worlds? http://harveyandhugo.com/best-of-both-worlds/  

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