Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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The importance of polishing your PR and making your brand shine


Here at Harvey & Hugo we are continuing our Spring clean theme as we look at ways to help spruce up your brand.

Good PR is crucial in today’s attention economy. With all the messages brands are broadcasting every day, how can you ensure yours are being heard loud and clear?

Think of your favourite brand – why do you love it so much? If it’s not selling a unique product, then it must be how it presents itself online, in the media, the brand’s beliefs, values and the stories it tells, right?

So how exactly do you polish up your PR and really shine?

Start writing press releases

Press releases are an excellent way of getting timely information out to the media and into the public sphere. A well-written press release can help your online presence by directing traffic to your website, they can also help to establish you, or your brand, as thought leaders within the industry.

Develop media relations

Your press release has been distributed, so what’s next?
Building relationships with journalists is key to ensuring your story is told in the right places. Here at Harvey & Hugo, we follow up with reporters to really sell the story and to be on hand to answer any questions they may have.

Be prepared

In the world of business, it’s not always plain sailing (as much as we would like it to be). So having a crisis management plan in place is essential to ensure minimal damage to your reputation and clean up your image when your company finds itself in a pickle.

To really make your brand shine you may also want to consider:

• Applying for awards
• Sponsoring a related event
• Getting involved with a charity

These are just some of the tools in our PR Spring cleaning kit, there are many ways we can help tidy up image. Need some extra elbow grease? We have a Pack of fantastic storytellers with feather dusters to polish up your PR.

Simply throw us a bone on 01325 486666 or email info@harveyandhugo.com for more information.

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