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The life of a PR executive
It’s that time of year again – Summer means exams are underway, students are graduating and many are thinking about their future careers.
If you’re interested in a career in PR you might find it useful to read about some of things involved on a day-to-day basis for a PR executive at Harvey & Hugo…
- Social media – This is one of the main roles of a PR executive at Harvey & Hugo and can be across a number of different platforms for different clients. For example, a business to business focused client may choose LinkedIn, but a company such as a restaurant would find Instagram more appropriate. A PR executive researches topical information everyday and liaises with the client so we can write the most relevant and interesting posts. We take part in social media hours, such as #NorthEastHour, and update clients on any questions and their follower numbers each week. Not all agencies post live, and at Harvey & Hugo we never schedule posts.
- Press releases – This is another main role for a PR executive. We interview clients, write up the release, liaise with journalists and chase them up (often!). We also keep the client informed of any coverage they receive and feedback from journalists.
- Blogs – This involves writing, researching and posting blogs for our clients and ourselves. This can be on a range of different topics so we become knowledgeable on a range of niche subjects – we’re the perfect pub quiz team member!
- Websites – PR executives keep these up to date for clients, for example with new or seasonal information.
- Marketing and advertising – If a client is interested in advertising we research which publications would be best for them, book adverts in and help to arrange artwork with external designers.
- Strategies– PR executives also help account managers by providing research for new PR and social media strategies. This often involves researching any relevant social media hours, developing social media content and looking into relevant events and publications local to the client which they may want to be involved with.
- Meet clients – PR executives will sometimes accompany account managers to meetings to discuss their account, update them on their account, receive feedback and discuss new ideas.
- Team meetings – this is a useful way to catch up with the team and keep everyone up to date on progress