In 2017 Billy McFarland, head of Fyre Media, alongside rapper, Ja Rule, had a genius idea: a festival on a private island in the Bahamas. The Fyre Festival was billed as being bigger than Coachella; a music festival hosted in a tropical paradise that would be packed with some of the most influential, famous and well-connected people in the world.
The concept came about as a way to promote a new artist booking app launched by Fyre Media, so really a festival was a pretty good idea, but it got a little out of hand.
Influencers including Kendall Jenner, Bella Hadid and Emily Ratajkowski came on board to promote the festival, tickets were sold at record rates and promises were quickly made. And broken even faster.
Following a catalogue of errors including being kicked off the original island, having no accommodation for guests and running out of money, the Fyre Festival rapidly became a lesson in what not to do.
So, what can we all learn from this disaster that could be so easily avoided?
If you have a great idea but don’t want it to burst into flames, let us know and we can help! Throw us a bone on 01325 486666 or firstname.lastname@example.org
To find out more about the Fyre Festival, the people involved and how it impacted on every supplier and associate, check out ‘FYRE: The greatest party that never happened’ on Netflix.