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Top tips for your engineering firm’s press release


We are proud to work with a number of engineering firms across the UK sharing their fantastic success stories, but due to the nature of the industry, press releases can often be filled with technical terms.

A press release is a great way to promote your engineering business’ fantastic news, whether that be sharing its growth success, welcoming new employees or shouting about an innovation.

However, you may be wondering how to make sure your release is written in a simple yet effective way, so readers can appreciate your brilliant news, even if they’re not fluent in engineering jargon!

Luckily The Pack can help you with this dilemma!

As a London communications agency, we love to share knowledge and spread positive stories about companies across the country, so here are a few top tips for engineering firms who are considering distributing a release.

Language

As a press release is usually distributed to mainstream media, such as regional newspapers, radio and TV stations, you’ll want to make sure your release doesn’t include too much engineering jargon, which might be difficult for the general public to understand.

The ideal platform for technical jargon to be used in is engineering trade publications. The readers of these magazines are familiar with terms which are often used in the industry.

Audience

Always think about the audience which will be reading your release. If you would like your release to go to general press, you should consider the demographics of each publications’ readership and alter the angle of your release to suit. For example, if your company has developed a new piece of technology, which will generate jobs for those in your town/city, then the local press will focus on the job creation element of the story, rather than the detail of the new technology, as it’s more relevant to the local residents who will be reading the story.

Media

If you want to maximise your chances of getting press coverage, you should tweak your release for different publications or programmes. Remember, a broadcast journalist will be interested in a different angle of the story to a print journalist. For example, if the story was regarding a business acquisition, a broadcast journalist would be interested in interviewing the CEOs or Managing Directors to get an emotive opinion, whereas a print journalist would want to know more about the details of the deal itself.

Although it’s important to adhere to these very simple tips, having a wider PR and social media strategy is vital to build awareness of your brand.

For more information on how we can help develop your PR strategy, tweet us at @harveyandhugo or give us a call at 01325 486 666.

Related links: Using social media to support your event

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