Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Top tips to boost media coverage

Top tips to boost media coverage

Here at Harvey & Hugo, we’re constantly thinking of ways to increase media coverage – both for our clients and ourselves. Today we wanted to share some of our top tips with you…


Be pro-active

Never take your eye off the news; you never know when a PR opportunity will arise. If you spot a piece in the paper worth commenting on, don’t be afraid to do so and send it off to the appropriate journalist – you could be in the news the next day!


Get creative with photography  

It’s true what they say: ‘A picture’ is worth a thousand words’, and when it comes to PR coverage, an eye-catching press shot can really help secure a piece in your perfect publication.


Keep an eye on national days

Always check your calendar; you never know what day it could be. Days of the year such as National Women in Engineering Day and Walk to School Day are great focus points for press releases, and will help make your story topical and newsworthy.


Become a social media addict

Monitor the trends on social media and get involved – who knows, your next tweet or Facebook post could go viral!


If you’d like help with boosting your media coverage, please call us on 01325 486666.


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