Harvey and Hugo

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Trumping the Trolls


With more of our content being posted online every day, it’s only a matter of time before we encounter trolls.

The very word strikes fear in the heart of any marketer because, simply, we don’t really know how to deal with them.

There have been some high-profile cases reported in the news, such as Katie Price taking legal action to protect her vulnerable son, Harvey, from trolls. But most of us don’t have Katie’s funds available to launch a legal battle, much less to win it.

So, what should you do?

Firstly, don’t panic. It’s horrible when you uncover a troll and it can give you that awful gut-wrenching feeling in your stomach. But you’re not the first and you certainly won’t be the last.

You can choose to ignore the troll or to acknowledge it. Research suggests that 60% of respondents choose to ignore online harassment. The chances are, if they don’t get a rise a troll will get bored and move on.

You might choose to acknowledge a troll with humour. Like James Blunt, who apparently ‘left trolls looking for ice’ with his fiery, witty comebacks.

If you’ve been called out on a mistake, look in to it. If you are wrong, admit it and correct the error. People will respect you for your honesty.

Consider whether you can stop trolls from commenting. On blogs and websites you can often disable commenting functionality, but remember this will also stop the positive comments from getting through.

Is this all sounding like a minefield? We are experts in PR and social media and can take the stress out of managing this for you. If you’d like to know more, throw us a bone on 01325 486666 or check out our social media services online.