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Twitter: Back to Basics

This month our aim was to write “back to basics” blogs on social media.  There’s a lot of noise out there, with blogs, infographics and tips on how to make your social media account the most effective. Whilst these are helpful, it is important that we regain our focus on the staple things you might be overlooking. BRUSSELS - MARCH 03: Twitter hit by hackers. About 40 companies

This blog will be discussing the basics that you need locking down to make the most out of Twitter. Some of these may seem obvious, but we can all lose sight on the prize, leaving us with an ineffectual profile.

1.     Username

Make sure your username isn’t cluttered with numbers and underscores. Have a think of how you want to be portrayed on social media. If you want to be seen as professional, take gimmicks out of your handle. Good example: @MsLeaMichele Bad example: @TigerMan_1983

2.     Bio

Depending on your niche and interest, your bios may vary. If you are using Twitter to build business relations, make sure you put your job expertise and experience. If you are a recent graduate looking for a job, input your degree details and internships. Pardon the cliché, but you do only get one chance to make a first impression!

3.     Profile Pic

Get rid of that egg as your profile picture! This is social suicide, and it makes you appear lazy. Pick a photograph where people can see your face. By having a photograph of yourself, it adds a personal touch to your profile, which makes you appear more approachable to other followers and Twitter users.

4.     Follow people who you are interested in

Twitter will be much more enjoyable and worthwhile to you if you follow people who actually interest you. I’ve had many people tell me that they just don’t “get” Twitter – this is probably because they’re following the wrong people. If you’re interested in business, follow likeminded individuals where you can discuss the latest changes, news or fads within the industry.

5.     Hashtags are your friend

Using hashtags is a fantastic way to connect with other people who are having similar conversations. Nearly all festivals, events and conferences will create a hashtag, to encourage interaction of its attendees and beyond.  They are great for brand building and campaigns, too. Just take a look at the #ALSicebucketchallenge hashtag and you’ll see what we mean!

6.     Don’t post spam

If you post useless content, a hundred times a day, people will quickly unfollow or block you. The last thing you want is a follower’s timeline to be cluttered with endless posts about something they don’t care about.

7.     Interaction

Interacting with other Twitter users and followers is a basic but fundamental activity. It’s important to get into the habit of having conversations with other Tweeters, regularly and often. This will get you more followers, yes, but it will also help you do what Twitter was made for – connecting with other people.

If you follow these seven simple steps, you’ll see your Twitter profile come back to life, with an increase in followers, more interaction and a more active feed.

If you need any extra help on social media, give us a call on 01325 486666.

Related blogs:

How to grow your own followers on Twitter – http://www.harveyandhugo.com/how-to-grow-your-followers-on-twitter/

Are you a terrific tweeter? – http://www.harveyandhugo.com/are-you-a-terrific-tweeter/

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