Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
Throw us a Bone: 01325 486 666 Sign up to our Newsletter
Back to the blog

What do the terms in my Facebook advertising report mean?


Are you baffled by the terms Facebook use in advertising reports?

Please see below each Facebook advertisement report term summarised, to help you understand and manage Facebook advertisements.

Impressions: This refers to the amount of times the advertisement referred to in the report has been shown on Facebook.

Clicks: This refers to the amount of clicks the advertisement, referred to in the report, received.

Click Through Rate: Also known as CTR, refers to the number of clicks the advertisement received divided by the number of impressions it received.

Unique Impressions: This refers to the amount of people who viewed the advertisement in the time reported.

Unique Clicks: This refers to the amount of people who click on the advertisement in the time report.

Unique Clicks Rate: This refers to the amount of unique clicks the advertisement received divided by the unique impressions.

Social Impressions: This refers to the amount of times the advertisement was shown with social context about the viewer’s friend[s] who interacted with the advertisement.

Social %: This refers to the percent of impressions where the advertisement was published with social context about the viewer’s friend[s] who interacted with the advertisement.

Social Click Rate: This refers to the amount of times the advertisement was clicked through the exposure of social context about the viewer’s friend[s], who interacted with the advertisement, divided by the amount of impressions.

Actions: This refers to the amount of times a Facebook user interacted with the destination of your Facebook advertisement.

Actions Rate: This refers to the amount of actions the advertisement received divided by its amount of impressions.

CPC: This refers to the cost per click of the advertisement, on average.

CPM: This refers to the cost of the advertisement per thousand impressions, on average.

Please note that not all of the above terms may be used in your Facebook advertising report.

We hope this blog helps you understand Facebook advertising reports.

Share on FacebookShare on TwitterShare on Google+