Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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What is content marketing?

We don’t like using technical jargon or industry lingo, but this one does sometimes cause a few questioning looks from the uninitiated. And understandably – ‘content’ can encompass so many things!

So, according to that ever-reliable source (Google) this is the definition:

content marketing: noun

a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Does that help? Probably not. If you’re still asking, ‘What is content marketing?’ here’s a few examples for you.



The most well-known form of content marketing is the blog. Pieces of writing – just like this one – about a certain topic that is important in your industry.

This is an opportunity for you to share your knowledge and help others, including current and future customers, to understand a bit more about what you do. It’s also a brilliant avenue for your team to share industry opinions and news in a way that readers will understand.

Your blogs are also a perfect chance to share your tone and help website visitors get to know you on a more personal level.


Case studies

Have you worked on some amazing projects? Achieved some fantastic results? Great! But, how will people know if you don’t tell them?!

Having real life examples of your achievements are so important to make sure you are attracting the best team and clients. As well as showing how your particular abilities and services are ahead of your competitors’.

These don’t have to be lengthy or in-depth, just an opportunity for readers to see how awesome you are!

(Ahem, so are we – you can see what we get up to here)



That great work you did and wrote a case study about? Did you ask your client to get involved too?

It’s all well and good you telling people how great the company is, it’s quite another having clients do it for you! Testimonials show readers that what you’re telling people about your company and team is true, as well as providing another way of showing the names you’ve worked with.



Appointments, growth and developments are fantastic news stories and ones that should be shared with local, national and trade press – but also with your web viewers!

Don’t forget to share your news on your own site as this will tell your story in a more professional and interesting capacity, and give more information about the company itself rather than simply what you know or what you’ve done.

Sitting on your website, content can only help people find you. Sharing it on social media means that even more can.


If you need help developing your website content and finding ways of marketing yourself, throw us a bone on 01325 486666 or info@harveyandhugo.com


Related links:

Why it’s important to build your brand identity

Benefits of using video in your marketing strategy

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