Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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What is influencer marketing?


Wish there was a way to connect with your target market more directly and organically? Have you tried influencer marketing?

As a public relations agency, we know that influencer marketing should be a vital part of your brand strategy as it is a great way to open up a new channel for companies to connect with their customers.

So who are influencers?

Influencers are key leaders on social networks. In other words, these are people who have a vast amount of followers or fans on social media and they can be used to promote your business to your clients or customers.

Then what is influencer marketing?

Influencer marketing focuses on using these key leaders to drive your brand’s message directly to your target audience. So, rather than directing your marketing at a large audience, you instead inspire/pay influencers to get the word out for you.

By creating branded content with social media influencers, firms can amplify their message while seducing their target audience.

Here are just some of the reasons you should use social media influencers as part of your marketing campaign:

It’s powerful

Using influencer marketing provides brands with the perfect opportunity to leverage the power of word-of-mouth through personalities that their target audience already follow, admire and most importantly trust.

It’s social

We all know that when using social media, you need to be sociable and therefore companies should talk with their audiences, rather than at them. By strategically partnering with social media influencers, firms can generate organic conversations and ultimately seduce their followers without directly selling their products/services to them.

Organic content

Creating organic content and conversations should be the main goal of your social media campaign. By using popular social media users who your brand knows and trusts, they can help you generate this unique content which helps to promote your products/services to customers.

It will help boost your SEO

User generated social posts account for 25 per cent of search results for the world’s top 20 brands according to The Social Media Revolution. Therefore, the more people who mention your Company on social media, the more popular and relevant you will be on Google.

As a marketing agency Newcastle, we know influencer marketing could provide fantastic opportunities for businesses, if incorporated into marketing strategies correctly. If you would like to learn more about our social media services, please give The Pack a call on 01325 486666, or if you have any questions tweet us, @harveyandhugo.

Related links: Dense content: what it is and why it’s taking over in 2017

Search engine optimisation: how to naturally add keywords to your blog content

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