‘What is PR?’ we hear you ask… Well, firstly, PR stands for Public Relations. And, according to The Chartered Institute of Public Relations (CIPR), it’s ‘the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.’
We’ve put together some of PR’s key elements so you can understand further…
PR ultimately helps build, manage and protect an organisation’s reputation. PR manages an organisation’s image through the good and the bad times.
PR, a lot of the time, is the voice of an organisation and is the way organisations communicate and interact with the public, its target market and the media.
PR works towards future goals and aims of an organisation and can help evaluate its progression.
PR enables organisations to compete with its competitors publicly. It helps differentiate organisations and showcase unique selling
The long and short-term
PR is there for an organisation through the short and long-term. It can manage short campaigns, such as product launches, as well as longer-term campaigns such as brand awareness.
The big and little
PR is beneficial and, dare we say, vital for corporate and SME success.
Unlike advertising, PR distributes information via third parties, such as magazines, newspapers and TV – this makes it more credible.
With PR comes opportunity – PR professionals will actively seek beneficial opportunities for your organisation, such as awards, special features and documentaries, events and public speaking chances.
Excitingly, PR is evolving frequently, from print to online, new platforms are regularly being invented, such as social media sites which enable organisations to communicate its message directly and even personally to its target market.
And, finally, PR is strategic – everything is done for a reason. For every press release, telephone conversation and Tweet or Facebook post there is an extremely valid reason.