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What is PR?


‘What is PR?’ we hear you ask… Well, firstly, PR stands for Public Relations. And, according to The Chartered Institute of Public Relations (CIPR), it’s ‘the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

We’ve put together some of PR’s key elements so you can understand further…

 

 

Reputation

PR ultimately helps build, manage and protect an organisation’s reputation. PR manages an organisation’s image through the good and the bad times.

 

 

A Voice

PR, a lot of the time, is the voice of an organisation and is the way organisations communicate and interact with the public, its target market and the media.

 

Business development

PR works towards future goals and aims of an organisation and can help evaluate its progression.

 

Competition management

PR enables organisations to compete with its competitors publicly. It helps differentiate organisations and showcase unique selling

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points (USPs).

 

The long and short-term

PR is there for an organisation through the short and long-term. It can manage short campaigns, such as product launches, as well as longer-term campaigns such as brand awareness.

 

The big and little

PR is beneficial and, dare we say, vital for corporate and SME success.

 

Not advertising  

Unlike advertising, PR distributes information via third parties, such as magazines, newspapers and TV – this makes it more credible.

 

Opportunity

With PR comes opportunity – PR professionals will actively seek beneficial opportunities for your organisation, such as awards, special features and documentaries, events and public speaking chances.

 

Ever changing

Excitingly, PR is evolving frequently, from print to online, new platforms are regularly being invented, such as social media sites which enable organisations to communicate its message directly and even personally to its target market.

 

Strategic

And, finally, PR is strategic – everything is done for a reason. For every press release, telephone conversation and Tweet or Facebook post there is an extremely valid reason.

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