We’re regularly asked for advice on blogging with the most common question being ‘What makes a good blog?’… So, we thought we ought to put some tips together, to help those who’d like a bit of blogging guidance…
Rule number one is to plan – there is no point starting a blog without knowing the intention of it. Make sure you know exactly what you want to say and get across.
It’s all in the title
Spend time on the title of your blog – most people will read a blog dependent on its title. Make sure it’s compelling but also informative – it needs to sum up the blog (a question usually makes a great title).
Be clear and concise
It’s important to be clear and concise – in other words, don’t ramble! And, don’t underestimate the power of simplicity.
Get a second opinion, or two
There must be at least one person you know who can write – ask them to take a look at your blog and see if they’ve any suggestions for you.
Spelling and grammar is vital, not only does it represent yourself and/or organisation in a good light, but, it projects clarity and allows the reader to take information in the way it was intended.
Read it out loud
Read your blog aloud – does it read smoothly and with the style and character you’d like? If not – re-write.
Know when enough is enough!
People don’t have time to read 10 or even five pages – if they did they’d go to a library! Make sure your blogs are short and snappy, and only publish information people want to know and will benefit from!
If all else fails, get help!
If you’ve given blogging a go and don’t seem to be getting the swing of it, pass the work on. Don’t worry that you find it difficult to write, or that you don’t have the time to – if you wanted to be a writer, you would be!
Here at Harvey & Hugo we provide blogging services – if you’d like to know more about them, feel free to contact us on 01325 486666 or email firstname.lastname@example.org
Related link: Blogging 101: Writing blogs to engage your readers