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Who is influencing who? Let’s take a look at social media influencers…

With the development of social media came the rise of social media influencers; people who post and share their lives, loves and favourite things with their armies of followers.

Initially the preserve of the aspirational, travelling the world, trying new products, creating new fashion or make-up looks; things are now starting to change.

Influencers are now simply everyday people doing everyday things, just like the rest of us.

A recent global study by Rakuten Marketing has revealed the proportion of marketing budget being set aside for influencer-led campaigns has nearly doubled over the past two years to reach 40per cent in 2019.

The survey also discovered that four in five consumers worldwide have now purchased something recommended by an influencer.

So, who are these influencers? And what are they selling? Here are a few of our favourites who demonstrate that even the mundane can be transformed by social media influencers.


Mrs Hinch

How could we start elsewhere?!

Starting to document her daily cleaning rituals as a way of combating her anxiety and depression, Mrs Hinch now has a whopping 1.9 million followers – or Hinchers – and that number is climbing fast (we’ve already had to update this twice while writing!).

Simple tasks such as cleaning your sink, dusting and vacuuming have now become a trend thanks to her honest and open manner, her step-by-step guides and before-and-after shots.

She now has an army ‘Hinching’ everyday with their ‘Dave’ dusters, and a platoon of brands including Zoflora, Stardrops, M&S and Febreeze charging behind her to showcase their products.


Marie Kondo

Encouraging her 2.5 million followers to find joy in their belongings, Marie’s influence has stretched as far as her own Netflix series.

Folding, organising and filing her way through Instagram, followers are finding themselves raiding that special section at IKEA to find the best way to tidy up their homes.


Miguel Barclay 

At 300,000 followers, Miguel has the fewest followers in our examples but is a little more niche in his approach.

Author of a series of cookbooks entitled ‘One Pound Meals’, including a vegan version, Miguel is helping followers realise that tasty, healthy food isn’t complicated or expensive to put together.

Recently making a ‘One Pound Big Mac’, he was featured widely in the media, gracing the pages of the Daily Mail and the Mirror.


So, it doesn’t matter what product or service you offer, influencers could help boost your profile.

We’d love to find out the influencers you follow that turn the mundane into the exciting! Comment below!

If you’d like to find out more about influencer marketing, throw us a bone on 01325 486666.


Related links

The rise of social media influencers

How do I know which social media platform is right for me?

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