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William Smith spots a window of opportunity for new decorative films


The UK’s oldest sign maker, William Smith, kick-started 2018 by announcing the firm has added three decorative  window films to its range of industry-leading materials.

The Barnard Castle-based company, which is part of William Smith Group 1832, will stock its exclusive VION Dichroic Film, Ambience, Contra Vision® Campaign™ Clear series and Contra Vision® HD Performance™, highlighting its ongoing commitment to become the number one choice for materials and signage.

Boasting five-year durability as well as being fully REACH RoHS compliant, the VION Dichroic Film, Ambience, has been designed to create colour shifting effects on interior glass panels.

With its dichroic and chameleon-like properties, the self-adhesive Ambience film changes in hue and colour with every variation in angle of observation.

Ambience decorative film, which is suitable for a wide range of internal application on flat and slightly curved surfaces, uses natural light to maximum effect and is ideal for creating a shimmering effect on glass.

Valid for vertical glazed surfaces or standard glass surfaces, this decorative window film is scratch-resistant, durable and easy to maintain during window cleaning.

Contra Vision® Campaign™ Clear series is a perforated self-adhesive vinyl, used for the production of inside application see-through graphics and has been developed specifically for short-term promotional campaigns with a low-cost price.

This short-term promotion window film, which is suitable for UV, solvent, eco-solvent and latex printing technologies, is ideal for office and shop windows, offering a wide range of transparencies and a removable, pressure-sensitive adhesive.

Delivering high-definition printed images, Contra Vision® HD Performance™, available from February, is a white-on-black 40 per cent transparency (60/40) perforated window film for one-way vision graphics, providing a smoother see-through experience from the inside.

It provides higher quality images, with greater detail than other perforated window films because of a ground-breaking perforation pattern, with micro perforations which creates minimal disruption to the graphic.

Chris Bradley, Head of Marketing at William Smith, said: “We’re delighted to be able to expand our window film range with these three films.

“We are proud to offer our customers a wide variety of films and, thanks to the large amount of stock we hold on site, we can complete most material orders within 24 hours.”

 

VION Dichroic Film and the new Contra Vision® Campaign™ Clear series are available to order now from William Smith. Contra Vision® HD Performance™ film For further information, call 01833 690305.

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